green retail

Gone are the days when climate change is depicted as the vague future problem and eventual cause of future calamity. Climate change today is a reality that damages the planet affecting everyday life at an alarming pace. Its effects are evident and are seen more severely, more frequently and close to our homes.

With this in mind, SM Malls in Marilao, Baliwag, Pampanga, Clark and Olonggapo will host a series of film festivals featuring environmentally-themed movies and documentaries for grade school and high school students.

Dubbed as Green Film Festival (GFF), the project aims to educate and raise awareness on the current state of environment. It also hopes to encourage positive action towards preserving the eco-system through the visual information campaign.

Films that will be viewed are station-produced documentaries entitled Ground Zero and “Pagbangon that will run for approximately 50 minutes each. All in vernacular, “Ground Zero” will feature natural disasters here and abroad. It will also tackle about the Philippines being located in the Pacific Ring of Fire, detailing the cities and provinces that are exposed to the natural hazards.

“Pagbangon”, on the other hand, is an award-winning documentary on the effect of super typhoon Yolanda on survivors. It tells about the story of Filipinos recovering from the devastation brought by typhoon ‘Yolanda’ as documented by Filipino Broadcast Journalists. Apart from the films and documentaries, Green Film Festival will likewise include Climate Change Commission’s 5-minute info video on the 15 ways to LEDS (Low Emission Development Strategies).

Screenings, which will be for free, will start on July 07, 2015, 8:30 AM and on every third Tuesday of the month until March 2016.

Green Film Festival is one of the many programs of SM Cares, the CSR arm of SM Prime Holdings Incorporated, under the Environment Committee. Among other projects of the environment committee are the Trash to Cash recycling market held in the malls every first Friday and Saturday of the month; The Green Retail Agenda Forum for mall tenants, contractors, suppliers, students as well as communities and the SM Supermalls Green Bag or Eco Bag.

Green Film Festival is also made possible in partnership with Department of Education (Deped), MTRCB, USAID, Climate Change Commission, National Youth Commission, GMA7, Outpost Visual and SM Cinema.

green retail


About giadre

My life could be packed into simple words- I live to be uncommonly well.
This entry was posted in Advocacies, PRESS and tagged , , , , , , . Bookmark the permalink.

Share your thoughts.. XOXO

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s