SM’S COMMITMENT BEYOND THE HOUR

 

EARTH HOURIt will be lights out at SM City Marilao and SM City Baliwag as two Bulacan malls join the rest of the world in switching off lights for an hour today, March 28. SM’s Earth Hour involvement will be a testament of its seventh year commitment to foster awareness and ensure momentum on fighting against climate change and promoting sustainable future.

Because SM believes that people are stakeholder in the endeavor to combat climate change, celebrations at both malls will be highlighted by LED light shows, parades, chants and dances similar to a ‘Mardi Gras’. This hopes to provide an imaginative and inspirational focal point to help mobilize Bulakenyos and other businesses to share responsibility and act at a very practical level to reduce collective impact on the planet.

“Because every action counts; big and small and change takes momentum, SM would like to focus on engaging people for collective effort” said SM City Marilao Mall Manager Bernadette Velasco. “As simple as turning off the lights for an hour, we are making practical contribution in reducing energy consumption and lessening the impact of climate change.” she added.

In SM City Marilao, over 400 students, parents, teachers and senior citizens are expected to demonstrate their concern about global warming and their commitment to tackle it at a personal level by switching off non-essential lighting lights and electrical appliances for an hour while they dance their way to fight against climate change at the malls’ perimeter. Likewise, this ‘Mardi-Gras’ movement will be complimented by the glow in the dark Enlighten Black theater group dance movement. Performers will be reinforcing the statement of ‘Use your power to change climate change’ by the precisely timed sequences and carefully coordinated glow in the dark choreography.

In SM City Baliwag, LED-powered indigenous- made giant Ferris wheel and the symbolic 60+ walk of fame will adorn the 50-meter stretch of the mall. With 2012 Binibining Pilipinas Eco Tourism Winner Bernadette Aguirre, environmentalists and local government officials will lead the lighting ceremony of the symbolic 60+ while guests will be entertained by human statue stage play. Participants will also use colorful glowsticks in a united festive performance to brighten the mall grounds.

“Our collective effort is precisely the purpose and life blood of Earth Hour. While we are celebrating it, we are also creating an interconnected global community in building momentum and action for a sustainable future” said SM City Baliwag Mall Manager Architect Andrew Cristobal.

At exactly 8:30, both malls will simultaneously switch off 100% of all of the mall’s building lighted logos and 50% of mall interior lights and perimeter lights will remain open for the mall patrons. Compounded by the network of malls and tenants, SM hopes to significantly contribute to the total reduction in consumable energy while creating impact to the overall goal of the Earth Hour.

SM Supermalls has long focused on energy efficiency and instituting sustainable practices focusing on efficient business and environmental stewardship through energy efficiency, water conservation, solid waste management and air quality projects including SM Cares environmental programs through education, awareness and advocacy.

It can be recalled that SM has built a 1.1-megawatt rooftop solar power project in its Xiamen mall last 2013. This sustainable and renewable energy initiative was followed by the largest solar power rooftop installation at SM North Edsa . Initiatives will continue as SM builds sustainable malls for the future community, marking its commitment to ensure the momentum that ‘change climate change’ continues well beyond the hour.

EARTH HOUR

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About giadre

My life could be packed into simple words- I live to be uncommonly well.
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