Just as it is rich in history, Bulacan prides itself as one of the most progressive provinces in the Philippines, owing it to its strategic location, abundant natural resources, well developed infrastructure support and attractive investment incentives as well as excellent craftsmanship in making jewelry, leather, buntal products, garments, furniture, home and holiday décor.
Bringing the best of the bests in modern Philippine design as well as the One Town, One Product of the province, SM celebrates Bulacan’s ingenuity and artistry with the launch of My City, My SM, My Crafts held recently at event center of SM City Marilao.
A joint project of SM, DTI’s Bureau of Domestic Trade and the Philippine Star with support from CITEM and the National Commission for Culture and the Arts, the event recognizes Bulacan’s crafts culture as well as the creativity and innovative spirit of Bulacan artisans.
Mall goers had the rare glimpse of artistic fusion of Bulacan from the traditional to modern, and indigenous to global.
The event was graced Department of Trade and Industry Director Rhodora Leaño and the province’s Director Zorina Aldana. Bulacan Vice Governor Daniel Fernando was represented by Atty. Percy Dela Cruz. Vice Mayor Andre Santos also joined the event together with Marilao Municipal Administrator Froilan Angeles and Marilao Sangguniang Bayan members; Coun. Debbie Reyes, Coun. Arnold Papa and Coun. Irma Celones.
Prominent Bulakeño- Bulacan Chamber of Commerce and Industry Incorporated President and 2013 Dangal ng Lipi Awardee for Trade and Industry Gregoria Simbulan as well as Legendary Pastillas Wrapper Nanay Luz Ocampo were also present.
Others who attended the event were Bulacan Provincial Tourism Officer Katrina Ann Bernardo, who shared the province’s tourism highlights to the audience, as well as officials of the Marilao Tourism Council led by Mr. Ricky Manalo.
SM officials led by SM Vice President for marketing Millie Dizon and Vice President for Operations Bien Mateo gave guests a warm welcome. Everyone enjoyed the program, which included a video presentation featuring the crafts of Bulacan with tourism advocate and theatre actor Bong Enriquez as the guide.
A fashion show featuring Arnel Papa’s world class fashion jewelry collection likewise amazed the audience. 2010 Binibining Pilipinas World Czarina Gatbonton and 2013 Miss World Philippines 1st Princess Janicel Lubina did the final walk as it received standing ovation from the audience.
A special section was also devoted to the founders and masters of Bulacan’s traditional crafts. A cultural narrative of Bulacan’s rich history was told in live craft demonstration. These include the unique dying crafts such as pabalat (pastillas wrapper art), puni making and miniature Singkaban crafts of the late Mang Kiko. Likewise, a singkaban workshop was conducted to preserve dying crafts. This also highlights the event as the winner of singkaban centerpiece contest received Php. 5,000 worth of gift certificates.
Highlight of the “My City, My SM, My Crafts” centerpiece was clearly the Craft Market inspired by the traditional Bahay na Bato in Luzon. This beautifully designed showcase was a treasure trove of the best of the bests in the province, and was an instant hit among SM City Marilao shoppers.
The craft market included fashion jewelry collection of International Jewelry Designer Arnel Papa; Armyth’s International Accessories, with her one of a kind beaded jewelry; Chelsi Leather and Services Corporation world class leather products; Franbel’s buntal bags; Modern innovative furniture of Simbulan Group of Companies; Uniart’s unique and artistic eco-friendly pieces; North Wing Corporation’s artisan quality holiday pieces; LDR Handicraft’s European inspired vintage Christmas decors, Plaridel Bamboocraft’s tatak bulakenyo products and Silowork’s expertly handcrafted functional and decorative baskets.
“My City, My SM, My Crafts” is a take-off from the previous “My City, My SM” campaign, which promotes tourism, and “My City, My SM, My Cuisine”, which highlights the culinary specialties in cities where SM has malls. A celebration of traditional arts and modern Philippine design, it aims to showcase the best of the best Philippine Crafts in each host city, providing livelihood opportunities, as well as a platform for cultural exchange.